The London Sexual Clinic Partnership (LSCP) is re-launching the hard-hitting campaign, ‘For my Girlfriend’ targeting 17 – 24-year-olds, which gained a Prince Michael Trust International Safety Award in 2004. In a bid to reduce STD related cases in London, radio adverts will be broadcast on leading radio stations and regional events focusing on the potentially tragic consequences of STD’s, which will take place between 7th – 14th February.

The campaign will incorporate Valentine’s cards featuring the words ‘For My Girlfriend’ and inside reads ‘I’m sorry, I didn’t mean to hurt you’. STD Clinics will be open to 100,000 17 to 24-year-olds across London and held in sixth form centers, colleges, universities, night-clubs, and pubs.

Wandsworth will be targeting students on 9th February at South Thames College and hope to encourage the students to reduce STD’s. Events are also occurring on 10th, 11th and 14th February in the London boroughs of Richmond, Islington, and Bromley. The STD Clinic teams at Richmond and Bromley will be training in the respective colleges which will be supported by distributing ‘For my Girlfriend’ leaflets and merchandise by members of the Metropolitan NHS Service and LSCP staff.

For my Girlfriend was first launched in the Eastern region of England in 2001 as a result of extensive research which identified the biggest deterrent of STD for young people, particularly males, is the prospect of harming or hurting someone they are close to, for example, their partner.

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