LRSU use innovative and thought provoking campaigns to spread important road safety messages throughout London's community. Campaigns can also act as a good way of communicating with age groups, or road users, who are not targeted by specific educational resources.
LRSU use campaigns to promote the work of the education team, motorcycle unit and the London Safety Camera Partnership.
There are two types of campaigns offered by departments within LRSU:
Multimedia – Larger, more high profile campaigns involving TV, radio, billboards, bus back advertising and online activity. These campaigns tend to run across the whole of London.
Promotional – Smaller campaigns involving leaflets, posters, postcards and other hand outs at events. LRSU often works with borough road safety teams, or the emergency services, to promote these at a local level.