diary events for that month.
- ABOUT US WHO WE ARE
- ABOUT US OUR PEOPLE
- NEWS & EVENTS
DATA & RESEARCH
- DATA & RESEARCH CASUALTY REDUCTION
- ENGINEERING TLRN ENGINEERING
- EDUCATION ROAD USERS
- MOTORCYCLE UNIT
- CAMERAS & ISA
Ride the roads you know as carefully as
those you don't.
- To reduce motorcycle collisions
Research shows that, on average, most Londoners are injured on the road within 3 miles of home.
Television and cinema – the advert begins by taking viewers through the start of a motorcyclist's day.
The advert ends with the motorcycle slamming into a lamp post having lost control after swerving to avoid a car door that opens unexpectedly in front of them.
Launched June 2006; re-run in 2008