Campaigns
Read on to find out more about LRSU's 2009/10 multimedia campaigns. Multimedia campaigns tend to involve TV, radio and online advertising and run across London. Campaigns are aimed at the following main road user groups:
Pedestrians
Don't let your friendship die on the road
Look out for your mates.
View campaignPedestrians, Dont let your friendship die on the road
Cyclists
Do the Test
It's easy to miss something you're not looking
for.
View campaignCyclists, Do the Test
Cyclists and freight sharing the road together
Sharing the road.
View campaignCyclists, Cyclists and freight sharing the road together
Riders
Optical Illusions
Give motorcyclists a second thought.
View campaignRiders, Optical Illusions
Dangerous Games
Reducing collisions involving mopeds.
View campaignRiders, Dangerous Games
Right Gear London
Riders – Without protective gear, you may as well be in your birthday
suit.
View campaignRiders, Right Gear London
Moped Safety
Riders – Without protective gear, you may as well be in your birthday
suit.
View campaignRiders, Moped Safety
Drivers
Drug driving
Your eyes will give you away.
View campaignDrivers, Your eyes will give you away
Kid Again
Lose your licence and you're just a kid again.
View campaignDrivers, Kid Again
Do the Test
It's easy to miss something you're not looking
for.
View campaignDrivers, Do the Test
Optical Illusions
Give motorcyclists a second thought.
View campaignDrivers, Optical Illusions
Right Gear London
Riders – Without protective gear, you may as well be in your birthday
suit.
View campaignDrivers, Right Gear London
Cyclists and freight sharing the road together
Sharing the road.
View campaignDrivers, Cyclists and freight sharing the road together