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Campaigns

London Road Safety Unit

Multimedia campaigns

Read on to find out more about LRSU's 2009/10 multimedia campaigns. Multimedia campaigns tend to involve TV, radio and online advertising and run across London. Campaigns are aimed at the following main road user groups:

Pedestrians

Don't let your friendship die on the road

Look out for your mates.
View campaignPedestrians, Dont let your friendship die on the road

Cyclists

Do the Test

It's easy to miss something you're not looking for.
View campaignCyclists, Do the Test

Cyclists and freight sharing the road together

Sharing the road.
View campaignCyclists, Cyclists and freight sharing the road together

Riders

Optical Illusions

Give motorcyclists a second thought.
View campaignRiders, Optical Illusions

Dangerous Games

Reducing collisions involving mopeds.
View campaignRiders, Dangerous Games

Right Gear London

Riders – Without protective gear, you may as well be in your birthday suit.
View campaignRiders, Right Gear London

Moped Safety

Riders – Without protective gear, you may as well be in your birthday suit.
View campaignRiders, Moped Safety

Drivers

Drug driving

Your eyes will give you away.
View campaignDrivers, Your eyes will give you away

Kid Again

Lose your licence and you're just a kid again.
View campaignDrivers, Kid Again

Do the Test

It's easy to miss something you're not looking for.
View campaignDrivers, Do the Test

Optical Illusions

Give motorcyclists a second thought.
View campaignDrivers, Optical Illusions

Right Gear London

Riders – Without protective gear, you may as well be in your birthday suit.
View campaignDrivers, Right Gear London

Cyclists and freight sharing the road together

Sharing the road.
View campaignDrivers, Cyclists and freight sharing the road together