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diary events for that month.

Campaigns

London Road Safety Unit

Promotional campaigns

Read on to find out more about LRSU's 2009/10 promotional campaigns. These campaigns involve leaflets, posters, postcards and other hand-outs. LRSU often works with borough road safety teams or the emergency services to promote these at a local level. Campaigns are aimed at the following main road user groups:

Pedestrians

LSCP bookmarks

Compares the concept of speed in the world of animals and the world of traffic.
View campaignPedestrians, LSCP bookmarks

LSCP travelcard wallet and leaflet

Includes key pedestrian safety messages on speeding, red light running and distractions.
View campaignPedestrians, LSCP travelcard wallet and leaflet

Passengers

LSCP bookmarks

Compares the concept of speed in the world of animals and the world of traffic.
View campaignPassengers, LSCP bookmarks

LSCP travelcard wallet and leaflet

Includes key road safety messages, including tips on how passengers can ask the driver to slow down.
View campaignPassengers, LSCP travelcard wallet and leaflet

LSCP 'Ideal Partner' leaflet

Looks at such issues as being a passenger, impressing members of the opposite sex, peer pressure and being a young driver.
View campaignPassengers, LSCP Ideal Partner leaflet

Cyclists

'Ignorant Cyclist/Ignorant Lorry Driver' leaflet

This leaflet considers both road users and how they must look out for each other.
View campaignCyclists, Ignorant Cyclist/Ignorant Lorry Driver

HGV sticker

The A3 stickers use the message 'Cyclists, beware of passing this vehicle on the inside'.
View campaignCyclists, HGV sticker

Drivers

Young drivers

Young driver travelcard wallet and leaflet

Includes key messages about driving safely, including speed limits, running red lights, reaction times and seatbelts.
View campaignYoung driver travelcard wallet and leaflet

All drivers

'Top Tips for Parents' leaflet

The leaflet includes messages about speed, red lights, use of mobile phones and penalty points.
View campaignDrivers, Top Tips for Parents leaflet

Circular leaflet

Various messages aimed at drivers, including handy hints and tips for safer driving.
View campaignDrivers, Circular leaflet

'Excuses' leaflet

The leaflet features some of the most common excuses for speeding and red-light running.
View campaignDrivers, Excuses leaflet

'If' leaflet

The leaflet explains the survival rate of pedestrians when hit at different speeds.
View campaignDrivers, If leaflet

Driving for work

'Ignorant Cyclist/Ignorant Lorry Driver' leaflet

This leaflet considers both road users and how they must look out for each other.
View campaignDrivers, Ignorant Cyclist/Ignorant Lorry Driver leaflet

Fresnel lens

The Fresnel Lens attaches to the passenger window of a HGV to improve the driver's view of cyclists in close proximity of their vehicles.
View campaignDrivers, Fresnel lens

HGV sticker

The A3 stickers use the message 'Cyclists, beware of passing this vehicle on the inside'.
View campaignDrivers, HGV sticker