Transport for London
Campaigns
Read on to find out more about LRSU's 2009/10 promotional campaigns. These campaigns involve leaflets, posters, postcards and other hand-outs. LRSU often works with borough road safety teams or the emergency services to promote these at a local level. Campaigns are aimed at the following main road user groups:
Pedestrians
LSCP bookmarks
Compares the concept of speed in the world of
animals and the world of traffic.
View campaignPedestrians, LSCP bookmarks
LSCP travelcard wallet and leaflet
Includes key pedestrian safety messages on speeding,
red light running and distractions.
View campaignPedestrians, LSCP travelcard wallet and leaflet
Passengers
LSCP bookmarks
Compares the concept of speed in the world of
animals and the world of traffic.
View campaignPassengers, LSCP bookmarks
LSCP travelcard wallet and leaflet
Includes key road safety messages, including
tips on how passengers can ask the driver to slow down.
View campaignPassengers, LSCP travelcard wallet and leaflet
LSCP 'Ideal Partner' leaflet
Looks at such issues as being a passenger, impressing
members of the opposite sex, peer pressure and being a young driver.
View campaignPassengers, LSCP Ideal Partner leaflet
Cyclists
'Ignorant Cyclist/Ignorant Lorry Driver' leaflet
This leaflet considers both road users and how
they must look out for each other.
View campaignCyclists, Ignorant Cyclist/Ignorant Lorry Driver
HGV sticker
The A3 stickers use the message 'Cyclists, beware
of passing this vehicle on the inside'.
View campaignCyclists, HGV sticker
Drivers
Young drivers
Young driver travelcard wallet and leaflet
Includes key messages about driving safely, including
speed limits, running red lights, reaction times and seatbelts.
View campaignYoung driver travelcard wallet and leaflet
All drivers
'Top Tips for Parents' leaflet
The leaflet includes messages about speed, red
lights, use of mobile phones and penalty points.
View campaignDrivers, Top Tips for Parents leaflet
Circular leaflet
Various messages aimed at drivers, including
handy hints and tips for safer driving.
View campaignDrivers, Circular leaflet
'Excuses' leaflet
The leaflet features some of the most common
excuses for speeding and red-light running.
View campaignDrivers, Excuses leaflet
'If' leaflet
The leaflet explains the survival rate of pedestrians
when hit at different speeds.
View campaignDrivers, If leaflet
Driving for work
'Ignorant Cyclist/Ignorant Lorry Driver' leaflet
This leaflet considers both road users and
how they must look out for each other.
View campaignDrivers, Ignorant Cyclist/Ignorant Lorry Driver leaflet
Fresnel lens
The Fresnel Lens attaches to the passenger window
of a HGV to improve the driver's view of cyclists in close proximity
of their vehicles.
View campaignDrivers, Fresnel lens
HGV sticker
The A3 stickers use the message 'Cyclists, beware
of passing this vehicle on the inside'.
View campaignDrivers, HGV sticker
