The Injury Inequality Reduction Scheme was developed when data highlighted a disproportionate number of people from deprived or Black, Asian and Minority Ethnic (BAME) communities killed or seriously injured on London's roads.
To address this issue, LRSU began working with road safety units in a number of boroughs to develop local community projects.
Read on to find out more about some of the current community projects and the boroughs involved:
Mural Project – London Borough of Brent
Three schools located on a busy and dangerous road have been involved in a project that allows children to explore local road safety issues. School children discussed and brainstormed their feelings about road safety issues and translated them into artwork and murals. The murals are clearly visible from the road and it is hoped that they will encourage increased safety from all road users.
Roadwise Rangers –
London Borough of Hammersmith & Fulham
The aim of this project is to improve road safety by engaging young people through sport. The project is run in partnership with Queen's Park Rangers football club which provides coaching in basketball, rugby, athletics and football. Roadwise Rangers sessions take place during the school holidays and are a combination of physical and academic activities which raise awareness of road safety, increase knowledge and improve skills.
Child Injury Inequality Project –
London Borough of Camden
In the first year of this project young people living in Camden came up with a questionnaire and used this to interview their peers and family members. They were looking for information on behaviour around roads and thoughts as to why certain communities are more at risk than others. Their finished report was presented to the London Borough of Camden Walking and Cycling Advisory Group and the findings of the report form the basis for stage two of the project.
Raising Road Safety Awareness in Ethnic Communities – London Borough of Haringey
This work has been carried out within a mosque and involves a range of activities including art competitions to produce designs for leaflets and a calendar. These resources have been designed for the wider Muslim community and address road safety issues relevant to them.
Injury Inequality DVD –
London Borough of Southwark
A 12-week programme invited black youths to identify road safety issues relevant to them. Those taking part then worked with a media organisation to create an animated DVD with two characters which young people can identify with. The DVD has been a big success with children.
TW4 Project – London Borough of Hounslow
This project is based in an area of Hounslow with a large Somali community. A range of activities were used to engage this hard-to-reach community, including a women's drop-in, which addressed wider social issues. A pottery workshop for primary school children was also set up; this produced files showing road safety messages. Permanent displays have been created.
InRoads – London Borough of Hackney
This project worked primarily with the Nigerian community as they represent the largest black community in Hackney. The project utilised the cultural importance of parents and elders to devise a video which addresses road safety issues. The video has been shown on a local black TV channel and copies are available from Hackney Road Safety Unit.
Young People's Research Project
Based on the questionnaire devised by the Camden project, the Greater London Authority's Peer Outreach Team investigated Injury Inequality by interviewing young people on the street in other boroughs. They chose boroughs which were ranked on the opposite ends of the scale on the Index of Multiple Deprivation i.e. some ranked as having high levels of deprivation and some with low levels of deprivation. This was to discover if responses differed between boroughs, or between the diverse ethnicities, or deprivation levels of young people.
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